The Marvel Cinematic Universe’s first three phases, under the ‘Infinity Saga’ arc, officially came to an end with the release of the Avengers: Endgame. Spanning over 22 movies, the ‘Infinity Saga’ setup the tentpole franchise with an box office gross of $20 billion (not adjusted for inflation).
So, by numbers this is the biggest and most successful franchise in the history of cinema. This essentially makes Disney, the owner of Marvel studios, the most powerful production house in the world.
In less than five days since its release, Endgame is already smashing records to become the most successful movie of all time, at the box office. The movie starting rolling out in China on Wednesday, April 24, and now has accumulated a cumulative $487 million in three days since its release.
In India, it had the biggest opening for a non-Indian film, and the second best for any movie, ever, and grossed over $7.6 million on the first day itself.
In North America, it grossed over $156.7 million on Friday alone and it looking forward to the $340 million + opening weekend. It will easily steamroll over the collection of the Fate of the Furious which held the previous record with $443 million (global) for the first weekend.
And all this is happening despite its 182 minute runtime, which is pretty much unprecedented for a Hollywood movie.
As compared to Infinity War, the previous Avengers movie that the Russo Brothers shot just before Endgame, it had already made over a cool $100 million more. Infinity War ended up with a $657 million opening weekend and over a billion in overall box office gross.
Given the records Endgame is already smashing, it isn’t too difficult to fathom its potential success. But Endgame had one edge over Infinity War, it rolled out in China on a Wednesday. So, that’s two extra days of earning.
When I say that Endgame will end up with a $340 million + at the box office on the first weekend in North America, I am taking a conservative estimate. Many market gurus are suggesting that Endgame will end up with a figure closer to $400 million, essentially making it the biggest first weekend earner of all time.
The previous collection record was of a cool $314 million. In terms of a single day collection, the previous winner was The Force Awakens (Star Wars Chapter VII) with $119 million which it made on the Friday that it was released. Mind you, this is just the North America figures of the movie. The cumulative worldwide gross is bound to be much much higher. Also, incidentally, Disney owns both Marvel and Lucasfilm, so yay Disney.
But that is not all the records that Endgame is smashing. It has a 96 percent approval rating on Rotten Tomatoes, which is all but unheard of for a Marvel movie. The only other movie of the franchise to have such a high score is Black Panther that has a 97 percent approval rating. Beside this, Endgame has gotten 4.5/5 stars from almost every critic from across the board. Even Bitneni gave it an A grade.
Endgame’s release also gave a boost of close to $10 million to Captain Marvel that is in its eighth week. Many Marvel fans wanted to catch up on the movie before watching Endgame so that they had a better idea of what to expect going in. Unsurprisingly, Captain Marvel has already raked in over $1 billion at the box office. So, Endgame’s tentative $1 billion box office haul is just a milestone the movie is set to gross in its first week.
Avengers: Endgame essentially ties up the last 21 movies of the Marvel Cinematic Universe. And it does so wonderfully. Maybe it is the nostalgia factor or it is a big win for CGI. But one thing is for certain. The Marvel Cinematic Universe is here to stay.
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