There has been a lot of anticipation surrounding the release of the third film in the Bad Boys series. The entire fandom of Martin Lawrence and Will Smith couldn’t wait to see what Sony’s dynamic dual had in store this time. The movie, which was released on the 17th of January, crossed $59 million on opening day. Before it’s release, it was estimated to range between $38 to $45. Globally, the third part of the 25-year old franchise crossed $107 million on opening weekend. This made it the movie with the second-highest opening for a January release. The only movie to have ever opened higher than Bad Boys III is American Sniper.
Following the release of the first Bad Boys movie in 1995, several similar movies have been released. However, none of them have been able to match Bad Boys in terms of popularity and profit generation. Comscore’s senior media analyst, Paul Dergarabedian had this to say about the debut;
“These two stars in their iconic and beloved roles is as irresistible in 2020 as it was in 1995 when the first ‘Bad Boys’ was unleashed upon the world. By injecting a bit of fun, it was like summer in January at the multiplex, and who could resist that?”
The filmmakers spent over $90 million in the production of the movie and it ended with a twist paving for part 4. Bad Boys four is already in the works. The success of Bad Boys III is much needed when you consider the fact that Universal’s Dolittle was a major disappointment only able to $22 million after an extended week
This $22 million was a far cry from the projected amount of $30 million. Even though Robert Downey Junior was the main character in the movie, Dolittle only hit $50 million in the box office with a film budget of $180 million. The ticket sales need to pick up pretty soon or else the studio will record a decline. Ironman wasn’t strong enough to make the new franchise famous.