Microsoft has rebranded its game development product to Xbox Game Studio. The division was most recently known as Microsoft Studio and before Microsoft Game Studio. The name change reflects how Xbox has designed its own name recognition in two decades since Microsoft launched its first game console.
13 Games Studios and Publishing Organizations
The new name Xbox Game Studio comprises all 13 games studios and publishing organizations that Microsoft has gobbled up over the years such as Rare, 343 Industries, Ninja Theory, and Obsidian Entertainment, etc. They are responsible for heavy hitters like Minecraft, Fallout, and Halo, but also a game like Sea of Thieves
The move is intended to solidify Xbox as Microsoft’s all the gaming brands that convert players across Windows PC, consoles and mobile devices according to Xbox Game Studio corporate vice president Matt Booty. The new generation of a gaming console is expected to release in 2020 and Xbox is rumored to be creating two devices, one of which is apparently designed specifically for streaming video games.
It seems Xbox is piling its roster of in-house game studios to head off the major criticism it faced in the current console generation the lack of exclusive video games. Also, Xbox is well-positioned to launch a low-latency video game streaming service, thanks to its cloud network “Azure” and Game Pass subscription plan.
Here’s the list of organizations under the Xbox Game Studios banner:
- 343 Industries (Halo)
- Ninja Theory (DmC: Devil May Cry, Hellblade: Senua’s Sacrifice)
- The Coalition (Gears of War 5)
- Undead Labs (State of Decay)
- Compulsion Games (We Happy Few)
- Minecraft (Minecraft)
- inXile Entertainment (Wasteland 2)
- Rare (Sea of Thieves)
- The Initiative (led by 2013 Tomb Raider boss David Gallagher)
- Obsidian Entertainment (Fallout: New Vegas)
- Playground Games (Forza Horizon)
- Turn 10 Studios (Forza Motorsport)