Consumer Brand Association (CBA) Sets Up CBD Advisory Board

Consumer Brand Association (CBA) Sets Up CBD Advisory Board

Consumer Brand Association (CBA) Sets Up CBD Advisory Board

The Consumer Brands Association has created an advisory board for the regulation of CBD products and the enhancement of safety. The CBD advisory board was borne out of the need to ensure that the fast-growing Cannabidiol market is appropriately organized. The CBA has revealed that the duty of the board will be to oversee the trade organization’s work.

The board will ensure that CBD manufacturers adhere to safety rules and that consumer packaged goods are of the recommended standard. The Cannabidiol market has in recent years shown potential for growth. More and more people are recognizing the health benefits of CBD products and for this reason, the CBA has reiterated its commitment to ensuring that consumers get the best. The board is tasked with the responsibility of ensuring that manufacturers in the CBD industry offer nothing short of quality to consumers. Notable among those on the board arethe former mayor of Oklahoma City, Mick Cornett, former commissioner of the Boston Police Department, Edward Davis, former deputy commissioner of the U.S. Food and Drug Administration, Michael Taylor. The other board members are the former administrator of the U.S. Drug Enforcement Administration, Karen Tandy and former deputy commissioner of the U.S. Food and Drug Administration, Michael Taylor.

When sharing his thoughts on the creation of the CBD advisory board,the president and chief executive officer of CBA, Geoff Freeman said that the members of the board were carefully chosen and that they have the right qualifications for the job. “The individuals that we selected have many years of experience in handling issues like the one we have today- smart regulation of CBD…….. Each of them brings a unique perspective that will help in informing and guiding the advocacy approach of the CPG industry on this fast-evolving issue,”

Freeman stated. The CBA reports that many Americans are confused about what CBD is. They do not know what it does neither do they know how it is regulated. According to the research from CBA, about 92% are not sure if CBD is regulated at the federal level and 66% are of the opinion that CBD products are safe. When the CBA which was formerly known as Grocery Manufacturers Association changed its name, Mr. Freeman said that it aims to unite every aspect of the consumer packaged goods (C.P.G.) and come up with with an agenda that aligns with the values of the brands that the CBA represents.

With the new advisory board in place, the CPG industry will be provided with leadership and strategic oversight. As the CBA seeks regulation of CBD products, it has said that it needs more funds for scientific research into CBD. It hopes to get more resources for the FDA’s enforcement and regulation of CBD in consumer products. “States need an upgrade when it comes to CBD matters. They need the federal government to take the lead on CBD. To ensure public safety and boost consumer confidence, higher standards and comprehensive regulations need to be initiated,” Mick Cornet

t said.

Another member of the board says that consumers need to be sure of the authenticity and safety of the products that they use. “Regulators and policymakers need to be more interested in the CBD industry. Consumers deserve to know that they are purchasing products that are safe for consumption,” the board member said.